New in the networkPersonally reviewed
Commercial agency · also Austria / Switzerland
- Focus
- Construction & fit-out · Mechanical engineering & industry
- Target customers
- Industry & OEMs · Wholesale
- Market experience
- 5+ years of market experience
For manufacturers entering Germany
Your access to a personally built network of commercial agents in Germany
Selling to German customers runs through people who know them. As simple as placing an ad. Only that afterwards Ben, your personal agent scout, keeps searching for you — on a network of independent sales representatives we know personally.
Free · no obligation · about 5 minutes
- Independent agents we know personally, matched by fit
- Both sides decide before anyone is introduced
- From the team behind Handelsvertreter Heroes
Your search
Industrial sensors for machine builders
Bavaria · Baden-Württemberg
- Strong fit
Independent agent · Industrial automation
Munich area
Match Score92Network Score81 - Good fit
Independent agent · Mechanical engineering
Stuttgart area
Match Score84Network Score68 - Strong network
Independent agent · Plant engineering
Nuremberg area
Match Score61Network Score88
What is HVH Match?
HVH Match is a specialised matching platform for manufacturers and sales representatives. It combines AI-supported search and matching with a personally built network of commercial and industrial agencies in Germany. You describe what you sell, to whom and where. Ben, your personal agent scout, keeps your search brief in view, compares it with that network, ranks the agents who fit and tells you when your decision is needed. HVH Match is an offering of Handelsvertreter Heroes.
The challenge
Entering Germany alone is slow and uncertain
Most manufacturers do not fail because of their product. They fail to find the right people on the ground.
Unknown market, unknown people
German buyers rely on relationships. Without a local contact, cold outreach rarely gets answered.
Visible is not yet active
An advertisement makes your search visible. In a new market it also helps when someone actively looks for the agents who already serve your customers.
Commitment before proof
Many routes into a new market ask you to commit time or budget before you know whether the market responds.
Different rules of the game
Territories, commissions and agency terms are handled differently from country to country — and it is easy to misjudge them.
Software first. Then the network. Now both together.
We know technology. And we know the people.
Our roots are in software for independent sales agencies. For many years we have worked on how sales, field service, customer relationships and sales agencies function digitally.
With Handelsvertreter Heroes we then built a personal network of independent sales agencies. Today we bring both worlds together.
Technology
Software and digitalisation expertise for independent sales agencies.
Network
Handelsvertreter Heroes: a personally built network in the market.
HVH Match
Intelligent matching based on a real network.
Our technology identifies relevant connections. Our network provides the people and relationships behind them.
The network behind HVH Match
Not an anonymous database.
A network we personally know.
- Met in personAt summits, camps and in conversation. We know every representative in the network.
- Reviewed by usNew members are not admitted automatically. We check that they fit the network.
- Connected by technologyOur Digital Scout finds the connections within this network that fit you.
834personally known profiles
Technology-powered. Personally connected.
New in the network
New in the network
The newest sales representatives we have personally met and welcomed into the network.
New in the networkPersonally reviewed
Commercial agency · Southern Germany
- Focus
- Construction & fit-out · Consumer goods & retail
- Target customers
- Planners & architects
New in the networkPersonally reviewed
Commercial agency · Central Germany / Eastern Germany
- Focus
- Plumbing, heating & building services
- Target customers
- Trades & installers
New in the networkPersonally reviewed
Commercial agency · All of Germany
- Focus
- Furniture & interiors · Consumer goods & retail
- Market experience
- 5+ years of market experience
New in the networkPersonally reviewed
Industrial sales agency · Western Germany / Northern Germany
- Focus
- Electrical engineering & energy · Mechanical engineering & industry
- Target customers
- Industry & OEMs · Wholesale
- Market experience
- 20+ years of market experience
Profiles are anonymised: name, company and contact details are not public.
How it works
From your market opportunity to the right introduction
HVH Match turns a one-time briefing into a continuous search. These are the six steps.
- 1
Describe your market opportunity
What you sell, to whom, in which regions and on which terms. Creating it is free and you can sharpen it any time.
- 2
Ben starts searching for you
He continuously searches a network of independent sales representatives personally known to HVH — new and existing profiles — instead of only once.
- 3
Match Score shows direct fit
Territory, customers, industry, portfolio and availability flow into the score. A high Match Score is not yet a match.
- 4
Network Score shows reach
It indicates how well an agent is personally connected in the market and what additional reach he brings.
- 5
Network Search opens the next door
If an agent fits only partly but knows the right people, HVH Match suggests activating his network.
- 6
Both sides decide — then you are introduced
A mutual match only happens when you and the agent are both interested. Until then, profiles stay anonymised.
The HVH Match platform itself is currently available in German. That is why every new manufacturer starts with a personal conversation.
Digital Scout and Managed Scout
Technology finds. Our team activates.
Ben, your personal agent scout, continuously searches a network of independent sales representatives personally known to HVH. With Managed Scout, our team additionally researches, approaches and qualifies suitable candidates on your behalf.
Technology
Digital Scout
Search. Check. Qualify. Ben takes over. The manufacturer decides.
Brief Ben once, and he keeps searching for you on a personally built network. He is more than database access or a search filter.
- Understands your market opportunity
- Structures your search profile
- Searches matching profiles in the network
- Calculates Match Score and Network Score
- Detects new candidates as they join
- Prioritises and recommends
- Monitors the market
- Informs you about new relevant matches
Technology and team
Managed Scout
Digital Scout + personal HVH search team
Everything Ben does for you, plus the active work of our team — for manufacturers who want us to go to market on their behalf.
- Additional personal research
- Active outreach to suitable candidates
- Personal qualification
- Network activation by HVH
- Personal assessment
- Personal introductions
- Personal support along the way
Personal contact with the sales representatives is not a feature of Managed Scout. It is part of the quality of the whole network and applies to both.
Network Search
The right contact is often one step further
Sometimes the most valuable agent is not the first hit but the person he recommends. Network Search makes that step visible: Match Score and Network Score together show where a request to an agent’s network is worth it.
Match Score
Shows how well an agent fits your market opportunity directly — territory, customers, industry, portfolio, availability.
Network Score
Shows how strongly an agent is connected in the market. It is an indicator based on the profile data provided, not a promise about the number of contacts.
Comparison
AI can match profiles. But does it know the people behind them?
HVH Match uses AI and intelligent matching itself. The difference lies in what the technology works on: a network we personally know.
Why Germany
A market where agents open doors
Germany is a major European economy. Independent commercial agents — in German “Handelsvertreter” — are a long-established way to sell into industry and trade there.
Regional by nature
Agents typically cover defined territories. You can build coverage region by region instead of everywhere at once.
Paid for results
Commercial agents are independent entrepreneurs who usually work on commission, so you do not have to build a sales team first.
Start small, learn fast
Begin with one or two regions and expand when the response justifies it.
Choose where to start
Sixteen federal states, one nationwide option. Your Potential Check tells us where you want to begin.
- Baden-Württemberg
- Bavaria
- Berlin
- Brandenburg
- Bremen
- Hamburg
- Hesse
- Mecklenburg-Western Pomerania
- Lower Saxony
- North Rhine-Westphalia
- Rhineland-Palatinate
- Saarland
- Saxony
- Saxony-Anhalt
- Schleswig-Holstein
- Thuringia
HVH Match does not provide legal advice. Agency contract terms should be reviewed with a qualified adviser.
Potential Check
Check your potential in Germany
Tell us about your products, your customers and the regions you want to start in. We review your case and come back to you with an honest first assessment of how your market opportunity could look in Germany.
- Takes about five minutes
- Free and without obligation
- You get a personal reply, not an automated sales sequence
Pricing
Three ways to work with HVH Match
Start with the free Potential Check. Packages are only relevant once it is clear that the market fits.
Digital
Digital Scout
A digital search assignment that works continuously on a personally built network.
from€990for 90 days
net, EUR
- Continuous search of a personally built network
- Match Score and Network Score
- Network Search
- Automatic recommendations and market monitoring
- Real-time insights
Supported
Managed Scout
Digital Scout plus your personal HVH search team.
from€2,490for 90 days
net, EUR
- Everything in Digital Scout
- Additional personal research
- Active outreach and qualification
- Network activation by HVH
- Personal introductions
- Personal support and regular search alignment
Personal
Founder Search
Personal support by André Keeve, including network activation and sparring.
from€4,900for 90 days
net, EUR
- Everything in Managed Scout
- Personal support by André Keeve
- Activation of his network
- Strategic search sparring
- Joint podcast production
- Additional visibility and reach
Deliberately limited — a short conversation clarifies whether it fits.
Discuss Founder SearchDigital Scout or Managed Scout?
| What is included | Digital Scout | Managed Scout |
|---|---|---|
| Access to a personally built network of sales representatives | ✓ | ✓ |
| Personally known sales representatives | ✓ | ✓ |
| Continuous matching | ✓ | ✓ |
| Match Score | ✓ | ✓ |
| Network Score | ✓ | ✓ |
| Automatic new recommendations | ✓ | ✓ |
| Market monitoring | ✓ | ✓ |
| Additional personal research | – | ✓ |
| Active outreach | – | ✓ |
| Personal qualification | – | ✓ |
| Network activation by HVH | – | ✓ |
| Personal introductions | – | ✓ |
| Personal support | – | ✓ |
| Price | from €990 | from €2,490 |
net, EUR · One-time payment for a 90-day search mandate, no automatic renewal. The price depends on your sales goal.
About
Led by the founder of Handelsvertreter Heroes
HVH Match is built and run by André Keeve. For manufacturers who want more than software, he supports the search personally.
André Keeve
Founder of Handelsvertreter Heroes and HVH Match
Axel Springer
Marketing, brands and digital business models
Deutsche Post DHL
Digital marketing and transformation
RHAPSODY Software Solutions
Managing director since 2018 of a software company closely tied to commercial agencies
Handelsvertreter Heroes
Founder of a community, podcast, trainings, events and software around the commercial-agent market
HVH Match
Founder of the matching and recommendation platform for manufacturers and commercial agents
- Knows both sides of the table: manufacturers and agents
- Access to the commercial-agent network around Handelsvertreter Heroes
- Personal sparring on positioning, outreach and introductions
Book a 45-minute market-entry call
Free and without obligation, directly with André Keeve.
Handelsvertreter Heroes
Backed by a community around commercial agents
HVH Match is an offering of Handelsvertreter Heroes — a community, podcast, training and event platform around the commercial-agent market in Germany. That is where the relationships behind the network come from.
Visit Handelsvertreter HeroesIndustries
Industries you can search in
HVH Match covers these and many more categories — the Potential Check tells us where your products fit.
- Mechanical engineering
- Automation
- Electrical engineering
- Building services and sanitary
- Building materials
- Energy technology
- Medical technology
- Food and beverage
- Furniture and interiors
- Packaging
- Plastics
- Lighting technology
Questions manufacturers ask
What is HVH Match?
HVH Match is a specialised matching platform for manufacturers and independent commercial agents in Germany. It combines AI-supported search and matching with a personally built network of sales representatives, compares your market opportunity with agent profiles by industry, region, customers and portfolio, and only connects both sides when both are interested.
Who is behind HVH Match, and why do you know the German agent market?
HVH Match combines long-standing software expertise for independent sales agencies with the personally built network of Handelsvertreter Heroes. Our roots are in software for independent sales agencies. For many years we have worked on how sales, field service, customer relationships and sales agencies function digitally. With Handelsvertreter Heroes we then built a personal network of independent sales agencies. Today we bring both worlds together. Our technology identifies relevant connections. Our network provides the people and relationships behind them.
Is HVH Match an anonymous database?
No. Every sales representative in the network is personally known to us — currently 834 profiles. New representatives are personally met and reviewed before they become part of the matching network. Technology then makes this network searchable and continuously matchable.
Does HVH Match know the sales representatives personally?
Yes. HVH Match is built on personal relationships with independent sales representatives across Germany, grown around the Handelsvertreter Heroes community. New members are personally introduced and reviewed before they join. Towards manufacturers, profiles stay anonymised until both sides have shown interest.
Are profiles collected automatically from the internet?
No. Public information may be used to enrich profile data, but the sales representatives themselves are personally known to us and part of our network.
Is Ben, your personal agent scout, just access to a database?
No. Ben, your personal agent scout, works continuously for you: you brief him once, and he understands your market opportunity, structures your search profile, searches the network, calculates Match Score and Network Score, detects new candidates and recommends the most relevant ones. You do not browse profiles yourself, and you decide who is introduced.
What is the difference between Digital Scout and Managed Scout?
Ben, your personal agent scout, continuously searches a network of independent sales representatives personally known to HVH, even when you are not logged in. With Managed Scout, our team additionally researches, approaches and qualifies suitable candidates on your behalf and supports personal introductions. Personal contact with the network applies to both — it is part of the quality of the network, not an extra.
What is a commercial agent in Germany?
A commercial agent (Handelsvertreter) is an independent entrepreneur who sells on behalf of one or more manufacturers, usually for a commission and within an agreed territory.
How much does it cost?
The Potential Check is free. Digital Scout starts at the price shown above with a minimum term of three months; Managed Scout and Founder Search build on it. All prices are net and in euros.
Do I have to commit before I see anything?
No. You start with the Potential Check and a conversation. A package only makes sense once it is clear that your products fit the German market.
What should I prepare?
Your products or services, the customers you want to reach, the regions you want to start in and a rough idea of the commission you can offer. Sharing more helps, but the first five minutes are enough to begin.
In which language does it work?
Agents in Germany usually work in German and the HVH Match platform is currently German-language. That is why we start with a personal conversation to clarify how communication with agents would work in your case.
Who sees my details?
Agent profiles are anonymised until both sides have shown interest. Your company details are only shared with agents once there is a mutual match.
Is this legal advice?
No. HVH Match does not provide legal advice. Agency contracts should be reviewed with a qualified adviser.
Find out whether Germany fits your products
The Potential Check is free and takes about five minutes.